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Values, Mission and Vision


• Dynamism and creativity in finding solutions for customers.

• Quality of life, in relationships and in products.

• Ethics, transparency and social responsibility.

• Human approach:

- We keep a close relationship with customers and employees.

- We respect for individual differences.

- We develop human potential.

- We encourage individual initiative.


Mutari believes that it is its mission to contribute to improving the quality of life and health, especially for women, through the creation, manufacture and marketing of beauty solutions from an ethical and socially responsible business attitude.


• To be a world reference in hair care.

• To be the customers’ first choice in cosmetics and a highly respected company